Theme: ‘Breastfeeding - A key to Sustainable Development’
WABA has announced the theme for WBW 2016 World Breastfeeding Week is: ‘Breastfeeding: A key to Sustainable Development’
The WBW 2016 theme focuses on breastfeeding in relation to sustainability, and most importantly to the Sustainable Development Goals. WABA Co-Executive Director, Dr. Amal Omer-Salim, was appointed Key Writer for the WBW 2016 Calendar Announcement, Action Folder etc, working with small team of WABA Steering Committee members, and Core Partner representatives.
Dr. Omer-Salim explains that “In very simple terms, sustainable development means development that meets the needs of the present without compromising the ability of future generations to meet their own needs. Breastfeeding is a key to sustainable development. This is particularly through the links between breastfeeding and nutrition and food security; health, development and survival; achieving full educational potential and economic productivity and the fact that breastfeeding is an environmentally sustainable method of feeding compared to the alternatives. In 2016 a new set of universal global development goals will come into being. The Sustainable Development Goals (SDGs) build on the ‘unfinished business’ of the Millennium Development Goals (MDGs), and will guide development agendas for the next 15 years. There are 17 goals that apply to all countries alike, covering broad issues such as climate change and poverty reduction, but also more specific issues including
1) ending hunger and improving both under and over nutrition;
2) ensuring healthy lives and promoting well-being;
3) ensuring equitable education, and
4) ensuring sustainable agricultural production and consumption.
However, breastfeeding is not explicitly mentioned in any of the goals. Therefore the breastfeeding movement needs to position breastfeeding in as many ways as possible. This will help to ensure that breastfeeding is not forgotten in the new era of the SDGs”.
WBW 2016 Objectives are to:
1. To inform people about the new Sustainable Development Goals (SDGs) and how they relate to breastfeeding and Infant and Young Child Feeding (IYCF).
2. To firmly anchor breastfeeding as a key component of sustainable development.
3. To galvanise a variety of actions at all levels on breastfeeding and IYCF in the new era of the (SDGs).
4. To engage and collaborate with a wider range of actors around the promotion, protection and support of breastfeeding.
The Calendar Announcement is being developed and should be ready for distribution soon. WABA looks forward to actively collaborating with you all for WBW 2016.
Wishing you Season’s Greetings, and a very Happy New Year!
Global Coordinator, WABA World Breastfeeding Week (WBW)
James Achanyi-Fontem, is a Senior Health Journalist and Communication Consultant. He worked as a health journalist and broadcaster for 30 years with Radio Cameroon and later Cameroon Radio Television, CRTV before retiring in 2005 to engage fully with Cameroon Link (Human Assistance Programme). Cameroon Link is a registered charity, not-for-profit organisation involved in the promotion of community health, humanitarian assistance, promotion of women and child rights through involvement of communities in Cameroon for mother and child health care. Cameroon Link is a partner to Commonwealth of Learning (COL), Farm Radio International (FRI), International Baby Food Action Network (IBFAN Africa), World Alliance for Breastfeeding Action (WABA). As the intermediary of Commonwealth of Learning (COL), Cameroon Link is engaged to implement a Cameroon Rural Radio story design Programming through an investigative research, which aims to discover through interviewing beneficiaries of health programmes on their interests, documenting and disseminating new ideas about how radio stations produce and air Healthy Communities Radio Programs in Cameroon.