WBW 2012 Preparations Started

By Helen Ayamba, Email:helenayamba@yahoo.com
It's Time To Act After 10 Years Global Strategy And 20 Years WBW!
WABA has made known the theme for WBW 2012. In a release by the International Coordinator of the World Breastfeeding Week, Julianne Lim Abdullah, it was made lnow that 20 years ago, the World Alliance for Breastfeeding Action (WABA) launched its first World Breastfeeding Week (WBW) campaign with the theme: "Baby-Friendly Hospital Initiative" and so much has happened in these 20 years. During the celebration this year, we are taking a look back to understand what has happened and why. Breastfeeding promotion and protection activists are planning more activities to support all women to be able to optimally feed and care for of their infants and young children.

2012 WBW Objectives
1. To recall what has happened in the past 20 years on Infant and Young Child Feeding (IYCF).
2. To celebrate successes and achievements nationally, regionally and globally and showcase national work at global level.
3. To assess the status of implementation of the Global Strategy for Infant and Young Child Feeding (GS).
4. To call for action to bridge the remaining gaps in policy and programmes on breastfeeding and IYCF.
5. To draw public attention on the state of policy and programmes on breastfeeding and IYCF.

What is the Global Strategy?
The World Health Organization (WHO) and the United Nations Children's Fund (UNICEF) jointly developed and launched the Global Strategy for Infant and Young Child Feeding (GS) in 2002 reaffirming the four Innocenti targets set in 1995, and setting additional targets. The GS has identified a clear need for optimal infant feeding practices in reducing malnutrition as well as poverty. It is based on a human rights approach and calls for the development of comprehensive national policies on infant and young child feeding. It provides guidance on how to protect, promote and support exclusive breastfeeding for the first six months, and continued breastfeeding for up to two years or beyond, together with adequate, appropriate and indigenous complementary feeding starting from the age of six (6) months.

How and Why we should monitor status of implementation of the Global Strategy?
In 2004 – 2005, the International Baby Food Action Network (IBFAN), that is one of WABA's core partners launched the World Breastfeeding Trends Initiative (WBTi) , to track, assess and monitor the implementation of the Global Strategy. According to UNICEF's State of the World's Children Report 2011, 136.7 million babies are born worldwide and only 32.6 % of them are breastfed exclusively in the first six months. According to the WBTi assessment of 40 countries, most of the 40 countries do not have an effective IYCF policy with an adequate budget for implementation. To be able to increase breastfeeding rates, it is important to assess policies and programmes and take action accordingly.
To prepare the minds of breastfeeding promoters and supporters in Cameroon towards the celebration of the World Breastfeeding Week 2012, we have shall be looking through the policy declarations made during the mass event launching in the past years. The videos on camlink99 channel take us back to Yaoundé, Obala, Ebolowa and Douala, where advocates for breastfeeding shared their opinions during mass events, emphasising the best option to guarantee the survival of babies. For more information, visit the following web sites – www.waba.org.my,

2012 WBW Photography Contest

Each year, WABA organizes a World Breastfeeding Week (WBW) Photography Contest. World Breastfeeding Week 2012 Photography contest is open until 15 March 2012. Advocates seize the opportunity to feature their breastfeeding photos in the year's Action Folder! Ten winning photos are selected, and contributors whose photos are featured in the WBW Action Folders, Posters and Banners are awarded US$100 for each published photo.

What WABA is looking for in 2012?
Countries are expected to mobilize people and resources for a national evaluation and create an information bulletin. Many countries are already involved in the process of World Breastfeeding Trend Initiative ratings. It is time for Cameroon to organize its second evaluation this year and plan a strategy for behaviour change communication. Cameroon Link has been a strong advocate for the respect of the articles of the International Code, as a means of promoting child rights. Cameroon Link will this year champion activities in the Central African region through the Federation of Cameroon Breastfeeding Promotions Associations, FECABPA. It has won the photo competition thrice. According to the president of FECABPA, a good photo can be taken if you understand issues related to breastfeeding. For more information visit the web site at www.worldbreastfeedingweek.org You can also send a mail to Julianna Lim Abdullah, IBCLC through the following address: Email: julianna.lim@waba.org.my

COL Cameroon Link Project Shared With FECABPA

By Cameroon Link
Email:camlink99@gmail.com
The different articulations of the Commonwealth of Learning were shared with the members of the Federation of Cameroon Breastfeeding promotion Associations, FECABPA, on the 18th February 2011, at the head office of Cameroon Link in Douala on the occasion of the 8th ordinary general assembly. Members of FECABPA used the opportunity to review their past activities in 2010 and exchanged on ways of introducing the open distance learning strategy into their 2011 action plan.
Considering that the World Breastfeeding Week, WBW, celebrated in August each year falls within the scope of maternal and child health protection, FECABPA resolved to work with the COL Cameroon Link partnership liaison for the preparation of activities at the national level with the support of the ministry of public health.
The theme of WBW 2011 – “Talk to Me! Breastfeeding, a 3D Experience” was discussed. The theme is made available each year by the World Alliance for Breastfeeding Action, WABA. This year’s activities will focus on youths around the world.
World Breastfeeding Week is an annual celebration and awareness campaign highlighting and recognizing the benefits of breastfeeding in communities across the globe. While there has been overwhelming support for breastfeeding from various international agencies (UNICEF, WHO, etc), women still face significant barriers and obstacles in their breastfeeding experiences. WBW aims to bring breastfeeding to the forefront of community agendas so everyone can be part of the dialogue!
Within the planned activities of mother and child health care radio design programmes, COL Cameroon Link exchanged with members of FECABPA on the meaning of the WBW theme, what the different nutrition and health associations want to accomplish in 2011,
Issues related to the theme include;
 Poverty Reduction, Hunger & Breastfeeding – MDG 1
 “double burden” & breastfeeding – MDG 4
 Maternal health & breastfeeding – MDG 5
 Unethical formula marketing – Quick fact about the Code,
 Environmental protection & breastfeeding – save x% waste from conserving on trash & cows milk
 Breastfeeding in the workplace – one of the places gov. play the BIGGEST role is policy to allow mothers to work and breastfeed
 Youth & breastfeeding and
 Breastfeeding and human capital development
The COL Cameroon Link Partnership Liaison, James Achanyi-Fontem, who doubles as the International Coordinator of WABA Men’s Initiative for promoting, protecting and supporting lactating mothers called on FECABPA members to work on ‘community’ or ‘communication’ oriented action ideas and highlight new ideas suggestions to improve the promotion breastfeeding activities using communication and youth involvement as well as other humanitarian movements (as organizations that work on the right of the women and children, gender issues, violence against women’s and children’s ,etc)
He added that research highlights will fit in this programme context, if associations looked at “Recommendation” section of studies that deal with counselling breastfeeding mothers, because often it seems like information is passed, but mother does not abide by the advice given by medical professionals. Participants during the events organized from the 1st – 7th August should highlight disparity and need for proper communication.
“With so many communication channels at our finger tips, now is the time to truly share and empower. It is also a challenge for us to think creatively about how to get the timeless message across and involve non-traditional audiences. All a mother needs is to feel supported, and this support must come from all angles, and all social contacts. This year’s theme is meant to remind us that breastfeeding really is a 3D experience – an outreach opportunity, an investment in a healthy future, and ultimately, a unique lens by which to see the world. Remember, men often are uninformed, women need encouragement, and youth are our future, questioning everything. We are the world out there, and we want to know. Please, Talk to me!!”
16 members representing 9 active infant and young child feeding associations based in Limbe, Yaounde, Ebolowa and Douala took part in COL Cameroon programme sharing exchanges meeting, which was reported on Cameroon Radio Television (CRTV) and Canal 2 Tv.
On the way forward, members adopted the following general orientations during the year 2011:
 Expand on COL and FECABPA action partnership to include ministry of public health, ministry of education, ministry for women and the family, WHO, UNICEF, and other potential funding organisations.
 Focalise activities on youths in conformity with the theme of the World Breastfeeding Week 2011, “Talk to me about Breastfeeding”
 Organise more COL Cameroon Programme sharing of activities outcome with more national groups, as a means of reinforcing capacities of their members.
 Work closely with associations at health district level for targeting grassroot populations.
 The next national working session with associations was scheduled for Ebolowa, in the south region of Cameroon on Saturday, 25th June 2011.

2009 World Breastfeeding Week

Great Outreach In Cameroon
By James Achanyi-Fontem, E-mail: camlink99@gmail.com
Outreach during the World Breastfeeding Week, WBW, in Cameroon was in millions as the Minister of Public Health, Andre Mama Fouda, invited men, fathers, and communities to support lactating mothers to accomplish their noble task of breastfeeding babies exclusively for the first six months after birth.
For the first time, the launching of the World Breastfeeding Week was launched out of the nation’s capital of Yaoundé, especially as the event in Obala tied with the theme “Breastfeeding – A Vital Emergency Response: Are We Ready?”.
Minister Andre Mama Fouda thanked his colleagues of the government cabinet , representatives of UN Agencies and the Infant and Young Child Feeding NGOs that turned out to support his ministry with their presence during the mass community event in in Obala.
Cameroon was joining the international community for the 18th time to celebrate wbw, the minister observed, and especially as it was another way of supporting government’s policy in matters of mother and child care. The over 400 mothers and first-time mothers of Obala listened attentively to the minister’s advice and cheered as pertinent infringements to breastfeeding were unmasked.
Minister Andre Mama Fouda sent special kudos to the Federation of Cameroon Breastfeeding Promotion Associations, FECABPA, for the many achievements and determination to support fathers, mothers and communities in the promotion of infant and young feeding action in Cameroon.
He lauded the constant financial and material support of UN agencies and international organisations to the Cameroon government for the promotion of mother and child care, and other health programmes. UNICEF Cameroon received special words of thanks for funding the launching event in Obala.
Minister Mama Fouda said, the celebration creates an opportunity to present a balance sheet of the year’s achievements on the path of breastfeeding promotion in Cameroon, and to expand the sensitisation of mothers, first-time mothers, communities and especially health workers on the importance of breastfeeding for the survival of infants.
He echoed that the theme of the celebration this year invites everybody to prepare for emergencies. In the context of Cameroon, efforts are made to supply portable water to communities as a means of avoiding disasters caused by diseases.
The minister told mothers that breastfeeding is indispensable for the growth and well being of the child. Milk and the love of a mother cannot be replaced, he went on. He condemned those who think that it is possible to produce a substance equivalent to breastmilk. Some companies manufacture breastmilk substitute and equate it with breastmilk, Minister Mama Fouda told the large audience present. The minister emphasized, that it is impossible to realize the companies' dreams and breastmilk will remain superior to formula always.Breastmilk is God's gift to humanity.
He testified that their mother breastfed them and they entirely support mothers of today to breastfed their babies exclusively as their mother did. He added that breastmilk is natural and the best for babies because it contains protective elements that cannot be fabricated by the industries.
Formula should be used only in the real cases where the mother would have suffered from an infection and is sick, the minister advised. On attachment, he told mothers in Obala that breastfeeding encourages bonding between the mother and the child. Bonding accelerates growth of the baby, he emphasized.
He revealed that children breastfed never forget their mothers and remain attached even when they become adults. For this reason, mothers should not deprive their children of the above mentioned advantages of breastmilk. While formula needs preparation, breastmilk is ready at all moments. He invited mothers to breastfeed their babies on demand, because the natural milk has no cost.
Addressing teen mothers, the minister said, breastfeeding makes a woman to look more beautiful and their partners, families and communities have to create favourable environment for the protection, promotion and support of breastfeeding in Cameroon.
During the official launching, members of the Federation of Cameroon Breastfeeding Promotion Associations, FECABPA, mounted a giant exhibition in the public ceremony place and Minister Andre Mama Fouda visited the stands and received some up dated WABA information folders, as he was accompanied by his colleagues of the government cabinet and top UN representatives of agencies based in Yaounde, capital of Cameroon.
For more information, click on the following link or copy and paste on your browser- www.worldbreastfeedingweek.org